The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Vision
Agency: Jung von Matt AG / Hamburg
Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Blur/Misspell/Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Mondo Pasta “Noodleslurper”
Agency: Jung von Matt AG / 20357 Hamburg
Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Paper Reality
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Proof Reader
Agency: JWT / Cape Town
Client: JWT Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Bonded By Blood
Agency: TBWA\Whybin / Auckland
Client: adidas\NZRU Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
If you were in a Jetta, there'd be an airbag here....
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Abacus
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: The Vatsalya Foundation Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Non-Traditional Bus Wrap
Agency: Bartle Bogle Hegarty / New York
Client: ALL Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Misspell
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Targets
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Route
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Ariel - Procter & Gamble Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Underground
Agency: JWT Shanghai / Shang Hai
Client: Green Peace Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Prefontaine Museum Bus
Agency: Kinetic Singapore / singapore
Client: Nike Singapore Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Sundial
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Marina Tower
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Towels
Agency: Lowe Mena / Dubai
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Power to the People
Agency: Net#Work BBDO / Johannesburg
Client: Nedbank Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pore
Agency: OGILVY & MATHER PHILIPPINES / Makati City
Client: Unilever Philippines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pago Post it notes
Agency: TBWA\Whybin / Auckland
Client: ASB Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Bracelets
Agency: Duval Guillaume / Brussel
Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers
Agency: JWT Argentina / Buenos Aires
Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art
Agency: Rethink / Vancouver
Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Best of Show Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A
Award:
2007 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07078A
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07087A
Award:
2007 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
07085A
Award:
2007 Advertising Gold Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A
Award:
2007 Advertising Silver Pencil
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Furniture Tour
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07088A
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07082A
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07472A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Voting Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07493A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Blur/Misspell/Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07494A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
Mondo Pasta Gerstenberger & Arena Gbr
Title:
Mondo Pasta “Noodleslurper”
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07495A
Award:
2007 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Reality
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07496A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Musica
Title:
Deaf Awareness 2006
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Annual ID:
07497A
Award:
2007 Advertising Merit Award
Agency:
JWT / Cape Town
Client:
JWT
Title:
Proof Reader
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07470A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidas\NZRU
Title:
Bonded By Blood
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Annual ID:
07471A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
If you were in a Jetta, there'd be an airbag here....
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07473A
Award:
2007 Advertising Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
The Vatsalya Foundation
Title:
Abacus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07474A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
ALL
Title:
Non-Traditional Bus Wrap
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07475A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07476A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Misspell
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07477A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07478A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07479A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07480A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07481A
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Ariel - Procter & Gamble
Title:
Route
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07482A
Award:
2007 Advertising Merit Award
Agency:
JWT Shanghai / Shang Hai
Client:
Green Peace
Title:
Underground
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07483A
Award:
2007 Advertising Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Nike Singapore
Title:
Prefontaine Museum Bus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07484A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Sundial
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07485A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance
Title:
Marina Tower
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07486A
Award:
2007 Advertising Merit Award
Agency:
Lowe Mena / Dubai
Client:
Unilever - AXE
Title:
Towels
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07487A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07488A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Nedbank
Title:
Power to the People
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07489A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07490A
Award:
2007 Advertising Merit Award
Agency:
OGILVY & MATHER PHILIPPINES / Makati City
Client:
Unilever Philippines
Title:
Pore
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07491A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
ASB
Title:
Pago Post it notes
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07492A
Award:
2007 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07498A
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Artsen Zonder Grenzen / Médecins Sans Frontières
Title:
Bracelets
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07499A
Award:
2007 Advertising Merit Award
Agency:
JWT Argentina / Buenos Aires
Client:
Salvation Army
Title:
Hangers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07500A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07501A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Contemporary Art Gallery
Title:
Drive Thru Art
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07502A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
SAFACT
Title:
Tsotsi
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07503A
